課程資訊
課程名稱
IT類創意行銷翻譯入門
Transcreation in IT Translation 
開課學期
105-1 
授課對象
學程  中英翻譯學程  
授課教師
陳仕芸 
課號
GPTI5008 
課程識別碼
147 U0080 
班次
 
學分
全/半年
半年 
必/選修
選修 
上課時間
星期四7,8(14:20~16:20) 
上課地點
外教105 
備註
語言文化基礎課程。翻譯學程學生優先。不開放旁聽。中英翻譯學程學生請於開學後向教師領取授權碼加選。
限本系所學生(含輔系、雙修生)
總人數上限:12人 
 
課程簡介影片
 
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課程概述

This course would explore the basic knowledge of Transcreation in L10N business and provide the students with an overall insight of Transcreation in the business. 

課程目標
This course aims to guide the students to understand the basics of the overall technical know-hows of Transcreation in IT translations and Software localisation, and thereby introduces the characteristics, the translation approaches, and the common issues of this type of translations. 
課程要求
This course welcomes all the students who are interested in Transcreation in L10N fields and would follow the course progress. Since this course focuses on the practical exercises, attendance is a critical element of the assessment. Students would be highly recommended to take the course “Translation Theories” or any relative courses first before taking this course. 
預期每週課後學習時數
 
Office Hours
另約時間 備註: 請以 email 另約時間。 
指定閱讀
Assigned Readings & References:
1. J. Byrne. Technical Translation. Dordrecht: Springer (2006).
2. S. E. Wright and L. D. Wright, Jr..Scientific and technical translation.
Amsterdam: John Benjamins Publishing Company (1993).
Microsoft Production Team. Traditional Chinese Style Guide (2011).
M. Baker. In Other Words: A Coursebook on Translation. Routledge. (1992)
3. M.Hann. The key to technical translation.
Amsterdam/Philadelphia: John Benjamins Publishing Company (1992)
4.劉宓慶文體與翻譯書林出版社 (1997)
5.劉宓慶英漢翻譯手冊書林出版社 (2004) 
參考書目
N/A
 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
第1週
9/15  Mid-autumn festival 
第2週
9/22  Play the Words: Introduction to Transcreation and Translation 
第3週
9/29  Localization 101  
第4週
10/06  Light Marketing and Translation Strategies: Devices
HomeWork A - individual
 
第5週
10/13  Light Marketing and Translation Strategies: Game/Videos 1
HomeWork B - group 
第6週
10/20  Light Marketing and Translation Strategies: Game/Videos 2
HomeWork C - individual 
第7週
10/27  Light Marketing and Translation Strategies: Virtual Solutions 1
HomeWork D - individual 
第8週
11/03  Light Marketing and Translation Strategies: Virtual Solutions 2
Preparation for Mid-term (No HW) 
第9週
11/10  Mid-term Test (Paper + Presentation)
CAT Tool Overview and Operation 
第10週
11/17  Strong Marketing and Translation Strategies: Fashion
HomeWork E - group 
第11週
11/24  Strong Marketing and Translation Strategies: Fashion
HomeWork F - individual 
第12週
12/01  Strong Marketing and Translation Strategies: Communication Tools
HomeWork G - individual 
第13週
12/08  Strong Marketing and Translation Strategies: Communication Tools
HomeWork H - group 
第14週
12/15  Transcreation and Discussion: Devices
HomeWork I - group 
第15週
12/22  Transcreation and Discussion: Advertising/Films
HomeWork J - individual 
第16週
12/29  Transcreation and Discussion: Video Games 
第17週
1/05  Final Examination (benchmark test) 
第18週
1/12  Feedback on Final Examination (1-hr session-individual)